Distance Education on the Stakeholders Perspectives - Students' Perception of Quality, Loyalty and Satisfaction

od Mantovani, Daielly
Stan: Nowy
308,40 zł
Zawiera podatek VAT, darmowa dostawa
Mantovani, Daielly Distance Education on the Stakeholders Perspectives - Students' Perception of Quality, Loyalty and Satisfaction
Mantovani, Daielly - Distance Education on the Stakeholders Perspectives - Students' Perception of Quality, Loyalty and Satisfaction

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308,40 zł zawiera VAT
Dostępnych sztuk: 1 Dostępnych tylko 1 sztuk
Dostawa: między 2021-05-27 a 2021-05-31
Sprzedaż i wysyłka: Dodax EU

Opis

This book evaluated Brazilian Distance Education (DE) considering students , instructors and institutional (coordinators points of view) perceptions under a services marketing perspective. A case study was conducted considering Open University of Brazil Public Management undergraduate course. Study considered three stakeholders, students, faculty and course coordinators.Students sample presented favorable perceptions of course quality, satisfaction, image, loyalty and institutional support. Significant relationship between perceived quality and student satisfaction was observed, as well as satisfaction and quality, directly and indirectly, influence student loyalty. Finally, image regarding the Open University influences course perceived quality. Instructors sample did not show relationship among attitudes and participation in DE nor among perceptions of technology and DE use. Coordinators reported within the main reasons for DE adoption the opportunity to disseminate education to unprivileged areas. Results were positive, reinforcing importance of the study of DE under business perspective in order to conduct an strategical education management.

Współtwórcy

Autor:
Mantovani, Daielly
Gouvea, Maria Aparecida

Dalsza informacja

Biografie:
Doctor in Business Administration by the University of Sao Paulo - Brazil. Researcher on the fields: Marketing, Statistics Applied to Business and Distance Education. Master Degree Professor and Consultant on Market Research.
Język:
Englisch
Liczba stron:
400
Nośnik:
Taschenbuch
Publisher:
LAP Lambert Academic Publishing

Dane podstawowe

Rodzaj produktu:
Paperback book
Wymiary opakowania:
0.22 x 0.15 x 0.023 m; 0.644 kg
GTIN:
09783659427091
DUIN:
L4GRKMB2G3R
308,40 zł
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