Political Communication in Britain - Campaigning, Media and Polling in the 2017 General Election
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“An excellent account of the 2017 election campaign and how the polls and media covered it.” (Dennis Kavanagh, Emeritus Professor of Politics, University of Liverpool, UK)
“In 1945 Clement Attlee was driven around the country by his wife to the campaign rallies. That was seventy-three years ago. Political campaigns have come a long way. The book by Wring, Mortimore, Atkinson and contributions from their colleagues have nailed it. Anyone interested in British politics should want to read it.” (Sir Robert Worcester KBE DL, Founder of MORI)
Is the 10th volume in the Political Communications longstanding series launched in 1979
Provides practitioner as well as academic commentaries from those responsible for organising, reporting and monitoring the 2017 Election
Seeks to understand the relationships between the parties, media and voting public
Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.
Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.