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e-Consumers in the Era of New Tourism

od Springer Singapore
Stan: Nowy
460,54 zł
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Springer Singapore e-Consumers in the Era of New Tourism
Springer Singapore - e-Consumers in the Era of New Tourism

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460,54 zł zawiera VAT
Dostępnych sztuk: 1 Dostępnych tylko 3 sztuk
Dostawa: między 2021-05-20 a 2021-05-24
Sprzedaż i wysyłka: Dodax EU

Opis

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Dalsza informacja

Adnotacja do ilustracji:
5 schwarz-weiße und 12 farbige Abbildungen, Bibliographie
Remarks:

Presents state-of-the-art marketing tools, especially those used in the e-world of tourism


Provides readers with guidance to create new marketing methods


Appeals to both academics and practitioners alike

Nośnik:
Buch gebunden
Publisher:
Springer Singapore
Biografie:
Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.
Język:
Englisch
Liczba stron:
139

Dane podstawowe

Rodzaj produktu:
Hardback book
Wymiary opakowania:
0.241 x 0.16 x 0.015 m; 0.34 kg
GTIN:
09789811000850
DUIN:
OJ456Q8JKQC
MPN:
12 black & white illustrations
460,54 zł
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