BEZPŁATNA DOSTAWA WSZYSTKICH ZAMÓWIEŃ - BEZPIECZNA PŁATNOŚĆ - WIELKI WYBÓR - NISKIE CENY

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Opis

How can firms obtain users involvement in the company s Web 2.0 spaces and get high levels of participation together with user s loyalty? Web 2.0 tools are becoming more and more popular and companies are facing a sort of social media revolution . Traditional community and communication practices may not be sufficient for Web 2.0 initiatives and companies may invest a lot without obtaining the desired effects. We will fill this gap by developing a new conceptual model with contributions both from the community and the brand identity literature. This model then will be used to test empirically the success of some on-line communities. A survey will be proposed to users of two different types of communities: spontaneous users communities and communities created directly by companies. All these communities have however in common to be focused on a specific brand or product by an existing company.

Współtwórcy

Autor Giulia Bignoli

Szczegóły produktu

DUIN RQHGKHCODQ2

GTIN 9783838358130

Język Angielski

Liczba stron 104

Product type Książka w miękkiej okładce

Ciężar produktu 156 g

Brand On-line Communities and Companies

Living the "social media revolution". The use of Web 2.0 tools for interaction with users

Giulia Bignoli

200,17 zł

Sprzedawca: Dodax EU

Data dostawy: pomiędzy 14 kwietnia (wtorek) a 16 kwietnia (czwartek)

Stan: Nowy

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200,17 zł
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